Skip to content

Blog

June 8, 2017

Tactile Marketing Is Just Getting Started

Tactile Materials

The role of touch in our decision making process should not be underestimated. As you know from all the studies, touch affects what we think about the quality and value of a product in a real and positive way. That’s why physical pieces like binders or folders are a great solution for showing your materials.

But did you know you can turn your physical piece into a tactile experience, too? There are so many options! Cloth and other unique cover materials are one of them.

Our 3-ring binders are already among the strongest in the world. Add the strength of book cloth and you can count on these binders being in good shape for decades to come. We offer over 250 colors and have instant access to over 360,000 yards of fabric to help you find exactly what you need. Take a look at the color guide to find the perfect material for your project (courtesy of our parent company LBS):

Finishing Options That Add Texture

With Spot UV, debossing, custom die cuts, soft touch laminations and foil stamping, you have a range of options that make your 3 ring binder, pocket folder or box tantalizing to touch.

Applied after lamination or varnish, a contrasting spot UV picks up the light and gives a tactile feel to your binder, box or folder.

 

Debossing is the stamping of a design into the surface of an object, like a folder or a binder, so that it is indented. Here is a great example of what that looks like:

Die-cut windows add dimension to any three ring binder cover. We can die-cut a window on the front cover of any of our custom binders.

 

The subtle surface texture of our soft touch lamination creates a soft tactile feel. Lamination can be applied to any printed presentation product like binders, pocket folders, architectural folders or boxes.

For cloth, printed, and bare board binders, the wide range of available foils offers a look and feel as unique as your company. Foils come in a wide selection of colors and finishes, from traditional metallic gold and silver, to matte foils in every color of the rainbow.

 

And we understand that talking about a tactile experience and showing pictures doesn’t do it justice. So please request a sample and actually feel the different textures of our products. We are here to help!


Read more

Event

August 16, 2023

PaperSpecs [UNBOXED] Virtual Live Event

Event details

Read PaperSpecs [UNBOXED] Virtual Live Event
Closeup binder hinges showing flexhinge technology

Blog

March 2, 2023

Unitized Board Vs. Flexhinge Technology

Read the story

Read Unitized Board Vs. Flexhinge Technology

Blog

January 3, 2023

Celebrating PANTONE®’s Color of the Year 2023

Read the story

Read Celebrating PANTONE®’s Color of the Year 2023

Have a project you want to get started on?