CI @ LUXE PACK: Insights + New Sustainable Packaging Designs
LUXE PACK is the premier trade show for creative packaging meant to foster partner collaborations for brand success. This year, we joined 160 packaging experts for a two-day packaging extravaganza!
As we entered the Javits Center on June 15th, we were met with a floor full of innovative packaging styles and sustainable designs. It was our pleasure to interface and discuss packaging solutions with emerging and established industries in the packaging sphere including: Beauty and wellness, fashion, wine and spirits, pharmaceuticals, CBD, and many more!
LUXE PACK’s Turbo Talk: “In the ‘Spirit’ of Things”
We pride ourselves in creating custom packaging solutions that can work for any industry. In fact, we were chosen to present a packaging solution for LUXE PACK’s highly-anticipated series: “In the ‘Spirit’ of Things.” To facilitate the wine and spirits brand presence at the show, attendees could participate in a guided tour consisting of exhibitor’s latest wine and spirits packaging breakthroughs.
The “In the ‘Spirit’ of Things” turbo talk series allowed us to showcase our packaging innovations for the wine and spirits industry.
Our Sr. Director, Strategy & Market Expansion, Michele Choate, presented the unique features of the magnetic gatefold CI RIGIDBOX™ we created for East Olivia. East Olivia was looking for a luxury gift package to hold a limited-edition flower arrangement alongside Perrier-Jouet’s Classic Blanc de Blancs to create a celebratory package for all the moments of love in one’s life from a birth to a wedding announcement. Our gatefold CI RIGIDBOX™ was up to the task, featuring elegant gold foil-stamping, soft-touch lamination, and die-cut paperboard inserts to securely hold the contents. We believe in unboxing experiences to remember; since all of Corporate Image’s packages are custom-made, we can help highlight your brand’s values in your packaging! You can find this inspiring box and more in our gallery.
Innovating at LUXE PACK
With new events, new exhibitors, and new products, this LUXE PACK in New York was really one to remember. The highlight of innovation this year was found in LUXE PACK’s Exploratorium which featured a number of new and upcoming materials, shapes, and colors to hit the market. As we like to say, PRESENTATION IS EVERYTHING®, meaning your package’s look, tangibility, and unboxing experience is everything when presenting your brand.
Tangibility is key when trying to create a consumer experience says LUXE PACK organizers.
This year, we entered an inspiring package of our own: the brand new Dual Flat Fold CI RIGIDBOX™ package. This incredible box ships and stores flat and allows for your brand’s messaging to populate the entire package. Made from two pieces of >95% post-consumer waste rigid board, multiple combinations of materials and decoration techniques are possible. This specific promotional package was created using Deep Black raw board covered in our brand-new Sapia™ Ocean Fabric (a woven cover material crafted from recycled ocean plastics) and lined with the first fully recyclable soft-touch cover material: Mano Pure by Corvon®. The box is decorated with UV print highlighting the sustainability story of the packaging.
Our Dual Flat Fold CI RIGIDBOX™ package is just one of our innovative flat fold designs, we also offer single board folding styles.
Speaking of inspiring designs, we also debuted a reinvention of a classic box style in our booth: the raw board book style box! This curbside recyclable package utilizes the beauty of ultra-sustainable, ultra-smooth rigid post-consumer waste raw board to create a fully recyclable packaging solution. With CI RIGIDBOX™ packaging, you don’t have to sacrifice luxury for sustainability!
LUXE PACK’s in green awards
LUXE PACK’s in green awards, now eight years strong, honors the pioneers of sustainable packaging each year. It’s pretty much the Oscars of packaging. Previously, we had the honor of designing and producing the trophies awarded in the 2021 LUXE PACK in green awards!
For the 2022 in green awards, we submitted a telescoping box that’s cased with Mano Pure by Corvon® the first recyclable soft-touch paper. Oftentimes, certain lamination types or decorating options keep a box from being easily curbside recyclable. Our in green award entry, like our larger CI RIGIDBOX™ packaging line, looks to combat the status quo by using the first fully recyclable soft touch cover material.
LUXE PACK last thoughts…
This year we experienced all LUXE PACK has to offer, and we’re extremely thankful for all who stopped by booth C19!
Even though LUXE PACK is now over, our work to help build brands continues.
Trade shows like LUXE PACK give us the chance to hear from our partners directly about their packaging story. No matter your industry, Corporate Image can collaborate with you to create a custom packaging solution that addresses all of your needs in one place.
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