Print is an experience: The psychology of print
Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.
For your web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.
Long story short: Not using print materials is slowing you down even in the age of the internet.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
Enough said: you have to physically hold our products in hand to feel the quality, durability and tactile finishes that set our presentation materials apart. Don’t hesitate, request your sample today!