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Tactile Marketing Is Just Getting Started

Tactile Materials

The role of touch in our decision making process should not be underestimated. As you know from all the studies, touch affects what we think about the quality and value of a product in a real and positive way. That’s why physical pieces like binders or folders are a great solution for showing your materials.

Cloth covered and debossed binder for Haworth

But did you know you can turn your physical piece into a tactile experience, too? There are so many options! Cloth and other unique cover materials are one of them.

Our 3-ring binders are already among the strongest in the world. Add the strength of book cloth and you can count on these binders being in good shape for decades to come. We offer over 250 colors and have instant access to over 360,000 yards of fabric to help you find exactly what you need. Take a look at the color guide to find the perfect material for your project (courtesy of our parent company LBS):

Color Guide for LBS cover materials

Finishing Options That Add Texture

With Spot UV, debossing, custom die cuts, soft touch laminations and foil stamping, you have a range of options that make your 3 ring binder, pocket folder or box tantalizing to touch.

Applied after lamination or varnish, a contrasting spot UV picks up the light and gives a tactile feel to your binder, box or folder.

 

Close up Spot Gloss UV binder

Debossing is the stamping of a design into the surface of an object, like a folder or a binder, so that it is indented. Here is a great example of what that looks like:

Zoom on Debossing of Best binder in the world

Die-cut windows add dimension to any three ring binder cover. We can die-cut a window on the front cover of any of our custom binders.

 

The subtle surface texture of our soft touch lamination creates a soft tactile feel. Lamination can be applied to any printed presentation product like binders, pocket folders, architectural folders or boxes.

Corrugated box for Wall Protex

For cloth, printed, and bare board binders, the wide range of available foils offers a look and feel as unique as your company. Foils come in a wide selection of colors and finishes, from traditional metallic gold and silver, to matte foils in every color of the rainbow.

 

Close up of the Herman Miller foil stamp on their cloth covered setup box

And we understand that talking about a tactile experience and showing pictures doesn’t do it justice. So please request a sample and actually feel the different textures of our products. We are here to help!

Request a sample    Request a quote    Contact your Sales Rep

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